Course Modules

    1. Introduction: Clients 101

    1. Introduction

    2. Why should you do client research?

    3. How to kickstart your research

    4. Types of research: Focus and coffee groups

    5. Types of research: Surveys

    6. Types of research: Internet research

    7. How to analyze your findings

    1. Introduction

    2. Why storytelling is important

    3. Developing your pitch and understanding your audience

    4. Hero's Journey: Delivering an impactful presentation

    5. Hero's Journey: Building an emotional connection

    6. How to enhance your story with the right technology

    1. Introduction

    2. Why it's important to understand digital client experience

    3. The three core challenges that impact digital workspace

    4. Why it matters to impact digital client experience

About this course

  • Free
  • 18 lessons
  • 1.5 hours of video content

Meet Your Instructors

Martin Bulmer

Lead UX Researcher

Martin is so old, he has been working in the digital industry since before the web started. He once told the editor of the British Weekly Telegraph that there was this thing called ‘the Internet’ he might consider putting his paper on. In the late 90’s, he designed the interface for the world’s first video on demand service. Take that, Netflix! Martin has considerable experience conducting research and user-centred design in the finance industry, having worked for banks, professional accounting bodies here in New Zealand as well as for a specialised insurance company serving only professionals such as accountants and doctors.

Riley Malins

Content Writer

A lover of a good yarn, Riley Malins has built captivating narrative designs for Web3 giant Futureverse, while leading global marketing campaigns for Spotify, FIFA, and Authentic Brands Group. Committed to enhancing the digital storytelling of small businesses, Riley combines industry expertise with a creative flair to elevate their online presence.

Julian Gaylor

Account Executive

Julian is a sales executive at SuiteFiles. He is passionate about helping progressive businesses do a lot more with their documents with a lot less time and effort.